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Why do a newsletter? After all, everyone has a
newsletter these days -- they're a dime a dozen -- and let's face facts:
most are boring. Painfully boring.
Excruciatingly mind numbingly boring.
That said, Chicago needs
a fact fact based, informational, and most importantly, entertaining newsletter that covers the
entrepreneurial/high tech/venture capital community. Heck, the
mid-west community needs that kind of thing. No! The
entire US needs...perhaps the
entire world needs it!
But lets start with the Chicago
area. The world can wait.
This newsletter strives to be Chicago's most vibrant, most
current, most fun, and most readable forum for current info on what we're
all doing. But instead of being a boring puff piece for various
interests, I want to inject a little personality into the fray. And
opinions, strong opinions, will be heard, too. After all, my motto (as coined by my friends at
Nanalyze) is:
"Candid, abrasive, and refreshingly hip."
While this may seem to be a rather flippant statement, I
think it accurately describes me and what I've been trying (in various
fits and starts) to do. What's wrong with being to-the-point,
accurate, insightful, inciteful, helpful, funny, and cool?
Far better than off-base, inaccurate, obvious, pandering, ignorant,
boring, and bland.
You will never
stand out if you strive to be the best at fitting in.
What I hope to do is create, edit, and promulgate
something that is THE voice of Chicago's community. This newsletter
will cover what's hip and happenin' in Chicago's High Tech,
Entrepreneurial, and Venture Capital world. Since that's a mouthful to spit
out, just tell 'em that "Bill Snow told me."
When you boil it down, the scene
features three basic characters: Investors, Entrepreneurs, and Services
Providers. Here's how each of these participants can participate.
Investors - Stay abreast of the "bubbling up" of Chicago area
entrepreneurs, gadflies, and other friends of the scene. Chime in with
your thoughts, comments, and tips. Seen enough bad business plans and
misguided entrepreneurs? This forum will be the best way for you to get
your message out to entrepreneurs. I can quote you, or you can "speak
through me." See my comments on anonymity below.
Entrepreneurs - Introduce yourself, your company, your
project, and your dreams. Let people know who you are. Look for
employees, vendors, and other partners, but please note: This website and
newsletter are not designed for open solicitation of investors. That would
be illegal.
Service providers - Talk about your service, but let me tell
warn you...you will bore people if you only talk about YOU YOU YOU. Not
many people have the Bill Snow patented ability to talk about themselves
AND be interesting. There are 2 ways you can tell people are bored with
your shtick
1) Their eyes roll back in their heads and you can only see
the whites, or
2) I'll tell you.
To be a real friend of the
community you must "get it," that is, have something valuable to talk
about. Offer advice and insights. And when I say valuable, I don't
merely mean touting your service. Be well rounded, have multiple topics
to talk about.
Anonymity Policy
"Anonymous" whiners and negative creeps need not
apply. There's another Chicago based newsletter that caters that
crowd. That said, I respect peoples' privacy, and I will post anonymous emails
only if the content offers constructive criticism, useful advice, and/or
actionable help.
Fairness Policy
I am your fair minded scribe, your positive moderator, your
optimistic and sage advisor, your happy friend, your wise mentor.
In other words: I am the final arbiter of what goes on here.
After all, I was once called "Burger King" -- because Bill always gets his
way.
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